It often happens that the greatest stories are born from taking a wrong turn.
It was the Summer of 1972. Italy clothed itself in cheer and festivity ahead of a monthlong holiday. All roads seemingly lead to celebration. Meanwhile, the Crescentini family, having veered about a mile off the highway, chanced upon a factory moments before closing.
“How come there’s been a 6 month back order for this one filter (an Alfa Romeo rear filter)?”
When it was revealed that the bureaucracy of Alfa Romeo couldn’t decide what to do with their parts, sparks flew and an idea was born.
“I was born into a family of auto mechanics,” said Dino Crescentini, DFC Co-founder, whose father and grandfather nurtured his passion for cars and mechanics.
Dino relates that as a young man, the “only way” to hang out with his father was “to go to the shop.” His father was affiliated with many race car drivers from the 70’s, including the famed Ken Miles.
Surrounded by cars, professional drivers and a family passion, Dino’s fire grew…igniting the engine of curiosity, innovation and engineering.
Few people have done more for the aftermarket brake sector than Dino Crescentini, the Godfather of Brakes.
Having been inducted to the Auto International Association (AIA) Hall of Fame in 2009, Dino was honored with the “Legends of Industry” award from the Friction Materials & Standards Institute (FMSI) in 2018.
“I am among the few,” comments Dino, “who are fortunate enough to do what they love while getting the opportunity to work with others who have the same curiosity for parts and passion for the industry.”
In this original documentary, we bring you Dino’s story–one that began with a wrong turn and ended turning a whole industry on its head.
Today…Dino’s vision lives on through DFC. “We continue on our mission,” he says, “and success manifests itself for ourselves and our customers.”
Welcome to “Questions with Dino,” a new series where DFC Co-founder Dino Crescentini answers common customer questions.
Today’s question: Why is DFC selling so many brake products for electric vehicles when those vehicles have regenerative braking?
Regenerative braking, found in both hybrid and electric vehicles, provides longer lasting brakes compared to gas-powered vehicles because there is far less braking during normal use.
So why are so many brake products sold for hybrid and electric vehicles, when their brakes should last far longer?
Questions with Dino
To answer this, Dino considers the Toyota Prius and the Toyota Yaris.
Both vehicles have the same fundamental chassis. However, the electric Prius may wear out its brakes faster than the Yaris, even with the aid of regenerative braking!
Why? Because electric vehicles like the Prius carry an extra thousand pounds of weight from their battery. Yes, regenerative braking lasts longer by itself…but because hybrid and electric vehicles are heavier, brakes may wear out sooner than anticipated.
P.S. Did you know?
DFC’s Carbon Alloy Rotors are a direct replacement part for electric vehicles like the Tesla Model 3. They can also be paired with DFC 5000 ADVANCED brake pads.
DFC’s 5000 ADVANCED brake pads are a direct replacement part for electric vehicles like the Tesla Model 3. They can also be paired with DFC Carbon Alloy Rotors.
For a 5th consecutive year, DFC(Dynamic Friction Company) has been honored by FMSI (Friction Materials and Standards Institute) with the 2021 award for New Assignments and Applications.
DFC is proud of its contribution to the brake industry and honored by the recognition. We have been recognized in the following categories:
New Vehicle Applications: 113
New Disc Steel: 39
New Disc Friction: 37
New Relationships: 17
Carry Overs: 54
We look forward to serving the automotive industry by continuing to provide new vehicle friction applications.
“DFC continues to demonstrate unwavering commitment to providing the aftermarket with high quality brake components. This year’s FMSI award is an affirmation of the competitive advantage we offer our customers. We provide unrivaled quality and are consistently bringing first-to-market brake components to the automotive community.”
– Jesus “Chuy” Villalobos, R & D Manager
Founded in 1948 as a trade organization, FMSI has a 70 year tradition of providing the automotive aftermarket industry with the most recognized standardization of original equipment part numbers, universally used by brake component manufacturers and suppliers.
FMSI works closely with manufacturers around the globe to bring the aftermarket the most reliable and current brake part number data for every sector of the distribution and installer network. It relies heavily on progressive and innovative manufacturers like DFC in order to achieve that goal.
Today we’re talking DFC with Bryan from Ken’s Auto Center in San Diego, CA.
“It’s really important that we get as close to an OEM as we absolutely, possibly can,” says Bryan. He explains that both the material and craftsmanship of DFC is “top notch.”
Click the video below to watch the testimonial.
Pricing is one of the pain points of customers everywhere.
As Bryan mentions, there is variation between a full factory fit and an economy-style rotor. To save money, customers sometimes prefer one over the other. That said, he considers DFC an excellent choice for either need.
As part of their commitment to serving the military and its veterans, Ken’s Auto Center plans to create a program that offers veterans a free set of DFC Brake Pads with every brake job. We wish this new program great success in braking boundaries!
Today we’re talking pads with Ray and Wayne from Top Shelf Auto in Riviera Beach, FL.
Having used a lot of different pads over the years, Ray and Wayne were not 100% satisfied. For the last 9 months, however, they have been using DFC 5000 ADVANCED pads and are thrilled to have received “no complaints, no comebacks.”
Click the video below to watch the rest of their testimonial.
Designed for optimal OE performance and stopping power, DFC 5000 ADVANCED pads include the following features.
DFC 5000 ADVANCED brake pads are formulated for each individual axle, with friction materials designed to meet the increasing demands of modern vehicles with ABS.
It’s Testimonial Tuesday and today we’re talking shop with Brian from BC MotorWorx in West Covina, CA.
To give it extra bite, Brian is installing DFC 5000 ADVANCED brake pads on a 2013 Ford Raptor. How do these pads perform? According to Brian, they provide:
Impressive braking performance
Excellent OE fitment
Click the video below to get the rest of Brian’s testimonial.
The 5000 ADVANCED pads also perform well in other important areas. The graph below highlights performance across 12 important metrics, ranging from low noise and cleanliness, to pad and rotor life.
Check it out below.
DFC 5000 ADVANCED brake pads include friction materials designed to meet the increasing demands of modern vehicles with ABS.
This entire process requires dedicated work. Our research team partners with OEM friction suppliers in 4 continents to provide specially formulated products that meet exact requirements, whether for a family sedan, performance car, or truck.
DFC has taken all of this (and much more) into account and provides the appropriate friction for each axle of each and every vehicle.